About Pascalle
I'm a highly creative and hands-on art director with years of experience in a wide array of mediums. I've taken on art direction for all aspects of a print magazine - InDesign layouts and typography make my whole day! I've spent five years in HTML coding for software prototyping. Agency experience? Check. I've even got a little fashion design down the runway for fun.
I have an eye on those deadlines with meticulous organization, time management, and attention to detail. Team leadership and great communication round out my versatile creative skills for a fully polished designer package! Let's make some design HAPPEN.
TECHNICAL SKILLS
• Adobe Creative Suite Cloud and previous versions:
InDesign, Illustrator, Photoshop, Bridge, Acrobat, AfterEffects
• HTML/Bootstrap, CSS/SASS, jQuery, Wordpress, Elementor, Kinsta
• Visual Studio, Coda, Firebug, Balsamiq, Sharepoint, Pendo
• Gsuite
• Zoom, Teams
• Microsoft Office: Word, Excel, Powerpoint
• Ad Sales Genius, CurrentTrack
• Proficient with both Mac and PC
POWER SKILLS
• highly creative
• team leader
• project management
• organized
• adaptable
• collaborative
• takes initative, self-motivated
• solution oriented
• excellent communication skills, both written and verbally
Art direction, layout and ad design for VOICE Louisville, November 2020 - March 2022.
Please click through any cover for a full issue.
Please click through any cover for a full issue.
The Bugle, the Kentucky Colonels' quarterly print publication.
Logo creation and packaging design for Turnstation Brewery Turnstation Brewery (Click through for full site, which I also designed).
Various work for O'sheas Louisville, including tshirts, posters, coasters, promotional items.
Promotional posters for Junior Achievement
Event program for the Kentucky Colonels' Homecoming event.
Jewish Family & Career Services' Annual report
Annual Contributor's Report coffee table book for the Kentucky Colonels.
During my time at Jewish Family & Career Services, the agency celebrated their 100th anniversary;
in collaboration with a rebranding, I designed promotional items for giveaway and fundraising.
Items included signage, food pantry aprons, cups, mobiles, window clings.
in collaboration with a rebranding, I designed promotional items for giveaway and fundraising.
Items included signage, food pantry aprons, cups, mobiles, window clings.
Jewish Family & Career Service rebranded for their 100th anniversary; I created the design standards for the new logo, as well as a standardized Marketing Request Form.
Hand-drawn vector typography for a screenprint run of shirts.
Clients wanted something rustic with an "antique elegance".
elSINore was an in-depth reimagining of Hamlet as a jRock/Visual Kei style band, complete with tour poster, cd, "merch". Shakespeare-flavored lyrics were even written!
Promotional brochure, as well as creation of full website and shop (as of 2023) for Golem Security Services, LLC. Original design availiable in web section.
Logo vectorization from clients original artwork.
Louisville Free Public Library Foundation's responsive homepage for their $44 million dollar capital campaign. Includes pages for each subsequent library branch planned for renovation, expansion, or built from the ground up.
Turnstation Brewery's responsive homepage in addition to logo and packaging design, featured in Design section.
Blue Heaven Technology's responsive homepage design, in addition to all onsite photography and retouching.
Promotional brochures and full website and shop for Golem Security Services, LLC (Click through for full site).
Memetech business cards
Won Roberts Memorial Award in IUS Student Art Show, Fall 07
Published in 2010, the cover as well as illustrations for each story were created with rapidograph ink.
Find the full book on Amazon.
Find the full book on Amazon.
In collaboration with Steve Squall and Krista Carbon, this bodypaint series explored the visual symbolism of color.
Transformed into lightboxes, this was on display at the Tim Faulkner Gallery.
Transformed into lightboxes, this was on display at the Tim Faulkner Gallery.
Inspired by K.J. Bishop's novel, The Etched City, and the illustrations of Yoshitaka Amano, the peacock frock coat was constructed out of velvet with multilayered eye appliques and glass beading. Photos by Tyler Mattingly.
Created for the Speed Art Museum's Isabelle de Borchgrave runway event. The ready-to-wear look was inspired by the Elizabeth I gown, and involved creating custom fabric. Handbag was inspired by the spanish mantua gown. Additional feature in VOICE Louisville's June 2021 issue.
FFXII Balthier; this costume required inital forays into leatherworking and custom shoes.
Winter Soldier v1; this comics-centered edition features a stretch metallic arm.
Later editions revise the arm to be more structured and metallic.
Later editions revise the arm to be more structured and metallic.
v1; this comics inspired edition features a stretch metallic arm.
v2; a more film inspired take, required extensive prototyping to keep articulation while still remaining metallic.
The final arm is created out of seltzer bottles and adhesive mylar, with plates secured by bookbinding screws.
This project is very much under construction - test wears were successful but can be improved upon for better range of movement.
The final arm is created out of seltzer bottles and adhesive mylar, with plates secured by bookbinding screws.
This project is very much under construction - test wears were successful but can be improved upon for better range of movement.
Made possible through the award of LVL1 Makerspace's Makership, this armor not only required learning stretch fabric and corsetry, but thermoplastic as well.
Costume creation and wardrobe for FEVA's Moulin Louge performance of El Tango de Roxanne.
Netflix Castlevania required some familiarity with FX makeup; learning bullwhip was just a bonus.
(Even a Belmont has to take a selfie once in a while!)
(Even a Belmont has to take a selfie once in a while!)
FFX Tidus & Brotherhood sword (blowtorched and epoxy-filled plexiglass)
Created for KMAC Couture 2022, 'Catch a Falling Star' was inspired by Diana Wynne Jones' novel, Howl's Moving Castle. The jacket was regency-era based, with extended sleeves. The entire piece was hand-painted in metallic acrylic.
Photos courtesy of Clay Cook.
Final Fantasy Yuna costume, worn in stage performance of Summoning dance.
In collaboration with Steve Squall, recreating Illumazark's Vayka Garra.
Summer 2021, created a ready-to-wear look inspired by the Elizabeth I piece from the Speed Art Museum's Isabelle de Borchgrave exhibit. Featured in the runway event, as well as VOICE Louisville's June 2021 issue. The peacock frock coat was created for the event as well, for personal wear.
Memetech business cards
Created for KMAC Couture 2023, 'Personification of Design' was inspired by both Sandman's Endless, and the Entities of the Magnus Archives. The garment is laser-cut acrylic charms on a screen gown, with a programmable LED halo.
Photos courtesy of KMAC Couture and Clay Cook.
SUMMARY
Highly creative and hands-on art director with multiple years of experience in a wide array of mediums; from directing all creative aspects of a print magazine, to coding responsive HTML software prototypes. Agency experience, time management, attention to detail, and team leadership round out these versatile creative skills for a fully polished designer.
EDUCATION
Indiana University Southeast
Bachelor of Fine Arts with a Concentration in Graphic Design, Spring 2009
Bachelor of Fine Arts with a Concentration in Graphic Design, Spring 2009
TECHNICAL SKILLS
Adobe Creative Suite Cloud and previous versions: InDesign, Illustrator, Photoshop, Bridge, Acrobat, AfterEffects
HTML/Bootstrap, CSS/SASS, jQuery, Wordpress, Elementor, Kinsta
Visual Studio, Coda, Firebug, Balsamiq, Sharepoint, Pendo
Gsuite, Zoom, Teams
Microsoft Office: Word, Excel, Powerpoint
Ad Sales Genius, CurrentTrack
Proficient with both Mac and PC
HTML/Bootstrap, CSS/SASS, jQuery, Wordpress, Elementor, Kinsta
Visual Studio, Coda, Firebug, Balsamiq, Sharepoint, Pendo
Gsuite, Zoom, Teams
Microsoft Office: Word, Excel, Powerpoint
Ad Sales Genius, CurrentTrack
Proficient with both Mac and PC
WORK HISTORY
Current360, Louisville, KY
Art Director. October 2022—November 2023
Concepted and created for a wide range of clients’ marketing needs. Created full branding and multi-product packaging for local brewery. Developed and maintained social media content for multiple brand accounts. Led and directed team for construction of experimental garment. Maintained client websites with Wordpress via Kinsta hosting. Print work includes commemorative coffee table books, magazines, catalogs, event programs and invitations.
VOICE Louisville, Louisville, KY
Art Director. November 2020—March 2022
Brought both creative vision and an organizational structure to a seven-decade running monthly publication, while working under intense pressure to meet print deadlines. Managed team of designers and photographers to create print-ready layouts and ads. Styled and directed photoshoots. Supervised incoming camera-ready ads and ad builds by utilizing Ad Sales Genius software. Created and managed flat plan, publication master files. Responsible for uploading to print on deadline and final sign-off on issue. Managed and maintained Google Drive archives. Occasional writing contributor.
Venminder, Elizabethtown, KY
Product Designer. October 2016—September 2020
Collaborated on multimillion-dollar bank management software projects for client upgrade, built responsive MVC system modules for dynamic HTML/Bootstrap responsive sales prototype, which doubled as a basis for software development. Led design meetings demoing progress to project team, then implemented feedback to direct product workflow and design. Utilized strong problem-solving skills and extensive knowledge of existing company prototype. Tested developed product software to ensure it maintained functionality and design, while working with developers both in-house and offshore 3 Pillar team to resolve bugs, guided by the Agile methodology.
Memetech, Louisville, KY
Lead Designer. July 2013—July 2014
Created designs for both screenprinting and digital output (signage, stickers, cut vinyl, print). Ran prepress for client-created files.
Jewish Family & Career Services, Louisville, KY
In-House Designer. May 08—June 2013
Created 100th anniversary Tribute Books, Annual Reports, informational brochures and flyers in multiple languages; managed agency website & social networking; wrote and maintained regular agency blog. Developed complete agency brand standard.
Art Director. October 2022—November 2023
Concepted and created for a wide range of clients’ marketing needs. Created full branding and multi-product packaging for local brewery. Developed and maintained social media content for multiple brand accounts. Led and directed team for construction of experimental garment. Maintained client websites with Wordpress via Kinsta hosting. Print work includes commemorative coffee table books, magazines, catalogs, event programs and invitations.
VOICE Louisville, Louisville, KY
Art Director. November 2020—March 2022
Brought both creative vision and an organizational structure to a seven-decade running monthly publication, while working under intense pressure to meet print deadlines. Managed team of designers and photographers to create print-ready layouts and ads. Styled and directed photoshoots. Supervised incoming camera-ready ads and ad builds by utilizing Ad Sales Genius software. Created and managed flat plan, publication master files. Responsible for uploading to print on deadline and final sign-off on issue. Managed and maintained Google Drive archives. Occasional writing contributor.
Venminder, Elizabethtown, KY
Product Designer. October 2016—September 2020
Collaborated on multimillion-dollar bank management software projects for client upgrade, built responsive MVC system modules for dynamic HTML/Bootstrap responsive sales prototype, which doubled as a basis for software development. Led design meetings demoing progress to project team, then implemented feedback to direct product workflow and design. Utilized strong problem-solving skills and extensive knowledge of existing company prototype. Tested developed product software to ensure it maintained functionality and design, while working with developers both in-house and offshore 3 Pillar team to resolve bugs, guided by the Agile methodology.
Memetech, Louisville, KY
Lead Designer. July 2013—July 2014
Created designs for both screenprinting and digital output (signage, stickers, cut vinyl, print). Ran prepress for client-created files.
Jewish Family & Career Services, Louisville, KY
In-House Designer. May 08—June 2013
Created 100th anniversary Tribute Books, Annual Reports, informational brochures and flyers in multiple languages; managed agency website & social networking; wrote and maintained regular agency blog. Developed complete agency brand standard.
ACTIVITIES & HONORS
KMAC Couture Featured Artist, The Personification of Design, April 2023
KMAC Couture Featured Artist, Go and Catch a Falling Star, April 2022
Speed Museum’s Isabelle de Borchgrave runway event, June 2021
Taught sewing classes and workshops at LVL1 Makerspace, Summer 2016
Awarded Makership, LVL1 Makerspace, Spring 2016
KMAC Couture Featured Artist, Go and Catch a Falling Star, April 2022
Speed Museum’s Isabelle de Borchgrave runway event, June 2021
Taught sewing classes and workshops at LVL1 Makerspace, Summer 2016
Awarded Makership, LVL1 Makerspace, Spring 2016